FREE ESSAY ON TORONTO BLUE JAYS'S CASE STUDY

TORONTO BLUE JAYS'S CASE STUDY

Toronto Blue Jays
Issue 
The Toronto Blue Jays baseball team was founded in the 1970s and experienced support from
the fans during the 1970s and 1980s. In 1992 and 1993, the Jays won back-to-back World
Series, yet in 1994, the team faced setbacks. The team had a losing streak, there was a
major league baseball strike, and no World Series was played. At the same time, gambling
came to Toronto, and the team had to compete for the fan's time. Also, players' salaries
skyrocketed at a time when the Canadian dollar fell in value. How could the Toronto Blue
Jays adjust ticket prices to improve financial performance and increase fan attendance?
Situation Analysis
The opening pitch of the 1999 marks the start of the Toronto Blue Jays twenty third
seasons in the American League. In 1998, the Jays brought in their first winning season
since 1993. The Jays plays in the worlds most advanced retractable-roof stadium. It is
luxuriously called the Sky Dome. With a winning record like this and a state of the art
stadium, the Jays feel their tickets are a great value because of the satisfaction fans
can expect to receive from the ball game.
Recommendation
? Price is that which is given up in an exchange to acquire a good or service. Price is
typically the money exchanged for the good or service. Blue Jays pricing structure is
based on the perceived value of the game, the entertainment, the love of baseball, and
the action, not just the money. 
? Inelastic demand means that an increase or decrease in price will not significantly
affect demand for the product. In spite of the rising prices for the Blue Jays tickets,
fans were expected to turn out in large numbers. This inelastic demand for the tickets
can be attributed in large part of the fact that their teams plays so well in 1998, and
another factor is that the Blue Jays fan could never stay away from their team. Another
inelastic demand for the Blue Jays tickets is that there is no other locally substitute
team. 


  
    
      Can`t find essay here? Order custom written term paper. We offer high quality
      and quick writing for only $12.95 per page!
    
  





What Is Leadership?
What is leadership? Leadership is having the ability to give guidance to those that will
follow. Those that follow will help to complete the mission. Leadership is an immature
science and the body of knowledge in the field has developed through a series of fits and
starts. Leadership is a soft science, just as anthropology, sociology and psychology. It
can not be proven exactly what it is. Leadership is an art, the skillful application of
leadership behaviors beyond techniques is much the same as the skillful application of
brushstrokes by a master painter. Leadership is both rational and emotional. It involves
both sides of human experience. It includes actions and influences based on reason and
logic as well those based on inspiration and passion. Leadership is a social process
shared among all members of a group. Leadership development comes through experience. We
all learn from our different experiences. Whether positive or negative, they are our
tools for growth and development. What is management? Management is a position of
authority. Management says what need to get done and supplies the material to get it
done. Management tends to be the more educated than the experienced. Managers can be
trained to hold a position. Management is a position of leadership. Can leadership and
management be the same? Leadership and management are not the same. Anyone can be a
manager and not have any followers. Being able to manage is knowing the aspects of a
mission. A leader knows the aspects, has the knowledge and the skills to accomplish the
mission. But leadership and management work hand in hand with each other. The management
sets the stage and the leadership makes it happen. Leadership is a human relationship
process. No scientific method can be used for testing leadership. Leadership is based on
human factors and no two humans are the same. Managers are not only interested in status
quo, but also production, expansion and growth. Management was a system to control
machines. Leadership can never be controlled. Where one sits in life determines what you
see. To be a good manager one must look at views from different perspectives. As
situations change, leadership relations change. Leadership cannot be transactional. It
can only work if both parties keep their agreements. A class survey was held to compare
leaders to managers. The overall opinion was that they are similar in many ways. A leader
and a manager can be one in the same. The difference between a leader and a manager is
that a manager directs and a leader motivates. Leaders make the rules. Managers enforce
the rules. Leaders make the policies. Managers enforce the policies. When both are doing
their jobs, they are performing their leadership roles. Leaders inspire and managers are
effective. Leaders innovate. Managers administer. Leaders look at situations in a
long-term view. Managers look at situations in a short-term view. Leaders ask what and
why. Managers ask how and when. Managers accept the status quo. Leaders challenge the
status quo. Managers do things right. Leaders do the right things. Leadership is a
process that includes managers. If you look at leadership, you will see good management
at work. Leadership and management work hand in hand with one another. They both need
support from each process in order to achieve its' goals. Leadership is not just based on
the leader. In assessing leadership you must look at the leader the follower and the
situation. One must do an assessment of the leader. Assess the reaction of what you
expect from the follower. Look at the situation and environment that surrounds the whole
concept. A leader is a servant to his followers. The followers must also serve the
leader. Both must serve their common goal. Leaders have nothing to do with leadership.
Leadership is 100% service and 100% partnership. To maintain good leadership, one must
keep good relationship between leaders and followers. Leadership and follower-ship are
both like a two way street. You must give respect both ways in order to have good
relations. Followers will follow someone they respect, just as leaders like to lead
someone who they respect. There are different types of followers. They are alienated
followers, conformist followers, pragmatist followers and exemplary followers. The
alienated followers are the ones that are irritants, who like to always point out the
negative aspect on everything. They always overlook the positive aspects. The conformist
follower is the yes person of the organization. As long as things are in conformance with
social and organizational standards it okay. The pragmatist are not committed to
workgroup goals but have learned not to make waves. The exemplary follower is almost like
a self-leader. They can adjust to any situation. They are independent, innovative,
creative and willing to stand up to superiors. A strong follower like that would help a
good leader to become a better leader. This could also bring on a well-bonded working
relationship. In evaluating the leadership process, a lot of things come into play.
Followers usually play a key role in organizational successes and failures, yet these
outcomes are often attributed solely to leaders. Everyone has spent and will spend more
time as a follower than as a leader. Spending time reflecting on follower experiences may
be one important key to leadership success. Values play a central part of a leaders
psychological makeup. Values are an important component of the moral reasoning process.
Values also serve to organize attitudes, which are general and enduring positive or
negative feelings about some person, object, or issue. There are two sets of attitudes
that play a role in leadership. They are the attitudes leaders have about themselves and
the attitudes leaders have about others. Managing stress is also an important skill for
leaders and followers to have. They both must learn to monitor their own stress levels
and each others. If symptoms of stress are detected, they must work together to pinpoint
the cause. The study of leadership is open to many different opinions. Many studies have
been done and know one still knows what makes a true leader. We are far from finding
conclusive answers to them. Even those individuals with extensive knowledge of leadership
research may be poor leaders. Leadership does not occur without followers, and
followership is an easily neglected component of the leadership process. Leadership is
everyone's business and everyone's responsibility. Thinking about leadership can help a
person become a better leader than you are right now. In conclusion, my opinion is as
follows. The leadership process is a total learning process. We all are leaders in our
own way at different times in our lives. For example a father or mother with children,
their children look to them for guidance. They also learn their values and about their
culture through them. That is having leadership abilities. Friends look to each other for
advice and different experiences that each of them have done. Some people perform
leadership acts on the daily basis and don't even realize it until they think about it or
until someone brings it to their attention. That's why it's said that a part of learning
about leadership is to always think about it.