FREE ESSAY ON TECHNOLOGY AND MEDIA

TECHNOLOGY AND MEDIA

Look around us today, what do you see? Technology being thrown at you from all kinds of
places. For one the media has brought technology to another level. But if you really look
at the whole picture technology is media. The both of them interact with each other. We
are swamped by media and technology, having no control over it, and don't know what to
believe about technology anymore. Technology is blasted on 260,000 billboards, 17,000
newspapers, 12,000 periodicals, 27,000 video outlets for renting tapes, 400 million
television sets, and well over 400 million radios.
The media always brings us the up to date advances in technology, whether it is a new
form of Internet connection or diet pills. Media is always there for technology. The
television is a source of media where a TV producer or reporter does not has complete
control over the contents of programs. The interests and inclinations of the audience
have as much to do with the what is on television as do the ideas of the producer and
reporter. But television cannot survive without advertising, so television turns into the
middleman and the true ruler of the majority is advertising. Which brings in society and
what they want to hear. I am very sure that middleman that has recently purchased a
cellular phone that he saw in the newspaper as being the must have will cause brain
tumors for him 15 years later.
Why doesn't the media protect the public from harmful technologies. Why doesn't the
government step into this problem. Sooner or later (probably sooner) Microsoft will have
a monopoly on the whole computer world especially those dealing with software. I think
this is ridiculous. Bill Gates seems like a greedy little person who will just get
greedier. The media supports technology in every way. How many times you do see Neil
Postman on your TV set compared to Bill Gates.
Now a days no one has complete control over media or technology, it is run by large
companies that are dying to sell you the latest luxuries to inhance your intelligence or
fun. When you turn on your TV at night and watch your favorite news channel, all you can
see violence or the latest technologies that were developed that day. I am not saying
this is bad, just makes you wonder what our society's obsession are. Remember back a few
years when England coloned Dolly the sheep, it was very controversial in the world and
this new experiment was captured by the media and every channel, newspaper and magazine
was on top of the story. But how many new channels coverd the story where cell phones are
will cause brain tumors down the line.