FREE ESSAY ON MCWORLD VS. JIHAD

MCWORLD VS. JIHAD

McWorld vs. Jihad
Significant historical processes shape the world and society. The contemporary world is
what we make it. Each action by our country, culture, society results in change.
According to Benjamin Barber, there are two major forces shaping humans socially, and
spiritually; the McWorld and Jihad. McWorld is a term for the commercial collective of
the world, and Jihad, an Arab word for "crusade", is used to symbolize all of
nationalist, fundamentalist, ethnocentric, and tribal rejections of McWorld . 
McWorld is a scenario of commercial and technological interdependence. It is a virtual
paradise consisting of spreading markets and global technology1. Barber states that half
the time the world is striving for this McWorld but at the same time it is destroying the
human spirit, turning us into mindless robots of conformity. The people who support this
goal are the creators of the "new gods": KFC, McDonalds, MTV1. It shapes the world
because at one point, this goal of virtual paradise is linking the human race together
for technological advancement and interdependency. However at the same time it is taking
our values and twisting them to the point where mass murders and acts of terrorism
effects us on a lower scale than that of a stock merger. Jihad consists of the all the
"crusades" of tribes and peoples fighting for Babel1. Babel is the world that is full of
ideals: all that is against technology, pop-culture, and modernity itself1. 
The world, however, will not work solely on one side of the McWorld-Jihad spectrum. The
solution, according to Barber, is the ideology of Nationalism1. Barber goes on stating
that, "Nationalism established government on a scale greater than the tribe yet less
cosmopolitan than the universal church and in time and birth to those intermediate,
gradually more democratic institutions that would come to constitute the nation-state".
Additionally, Barber says that the present day society is currently striving to recreate
a world in which our only choices is either McWorld or Jihad, when in truth both have
lost their democratic virtues1. 
To conclude, Jihad and McWorld are not really in competition, they compliment and balance
each other out as Barber states in his writings. There is always a middle gr1ound or
mixture of the two scenarios. For example, Iranian zealots keep one ear tuned to the
mullahs urging holy war and the other cocked to television mogul Rupert Murdoh's Star
television beaming Dynasty, Donahue, and the Simpsons1. The relationship between McWorld
and Jihad is the most interesting. Jihad not only revolts but abets McWorld, and while
McWorld not only imperils but recreates and reinforces Jihad1; much like Ying and Yang.
The relationship and the constant shift in domination is what appears to be shaping the
contemporary world today.