FREE ESSAY ON MARKETING INITIATIVE

MARKETING INITIATIVE

Marketing Initiative
Marketing Initiative is an act or step taken in advertising, packing, and/or selling
designed to gain and/or maintain customers. It is created to help transfer goods for the
producer to the consumer. I recently read an article about the Clear Channel Outdoor
company and their launch of a new Hispanic marketing initiative. This article will be
used as an example of a marketing initiative and how it may or may not work for the
company.
In the attached article the Clear Channel Outdoor company has created a new marketing
initiative to try to gain a new customer base. Their current target audience seems to be
the American public, which is not culture specific. Their new marketing initiative is an
attempt to gain the Hispanic market in America. It is hard for me to say if this
marketing initiative will be successful because they do not specify what they will be
doing. However, I do feel that when you direct any type of advertising at a specific
group it makes it more likely that that group will try you product. This type of
advertising makes it more personal for the consumer. Once something is directed towards
them it creates a feeling that the company understands them and understands their needs.
Also a specific group is more likely to pay attention to an advertisement if they feel
like they can relate to it or if it relates to them. Knowing this information I would
have to say that the new marketing initiative has a very good chance of working for Clear
Channel Outdoor.
Marketing initiatives are very important for companies to maintain and gain a customer
base. Companies must continuously try to create new marketing initiatives. Without them
the company will fall out of the public eye. Also, their current customers might go
elsewhere if they feel like the company does not have their best interest in mind.